WEBSITE BUILDING BASICS
POORLY BUILT WEBSITES WILL AFFECT YOUR REPUTATION
The need for businesses to have their own website indisputable. Given that a website serves the purpose of telling customers about your business, its identity and generate more sales. Think of it this way, your website can either serve as a digital brochure or digital shop-front for your business.
Different businesses having different budgets and will opt for affordable websites for their businesses. But if a website is badly built, it will 100% affect a business in terms of scalability and growth, sales revenue and brand reputation.
EXAMPLES OF POOR WEBSITE DESIGN INCLUDE:
• Customers are unable to navigate their way around your website
• Customers cannot easily find what they are looking for
• Your website is not visually appealing and takes too long to load
• Your website is not optimized for PC and mobile devices with varying sizes
As you would have observed, the above-listed points were all as a result of the website being badly built. It is, for this reason, a solid foundation that is, a properly designed website, is needed. Once this is done, other aspects such as web optimization and SEO (Search Engine Optimisation) can be incorporated to make your website more effective in achieving your goals. Web optimization helps your website display properly on different devices while SEO helps make your website more visible and easy to find by internet users who need what the services you offer. Looking at the bigger picture, the benefits of SEO cannot be overlooked in utilizing the power of a website and the internet.
WE'VE PREPARED A FEW PLATFORM COMPARISONS BELOW:
WORDPRESS vs WIX
• Ease of use: Building a website using Wix’s platform is much easier than that offered on Wordpress’ platform.
• Flexibility: Wordpress trumps Wix on this as it is more flexible than Wix due to its open source software.
• Editor: Wordpress offers a block-based style of the editor while Wix offers a visual, drag-and-drop style editor.
WORDPRESS vs WEEBLY
• Ease of use: Weebly offers a simple approach to website building than Wordpress. Weebly uses a drag-and-drop model in its website building after you’ve created an account while Wordpress requires some setup before the actual building can start.
• Customer support: Weebly is a stand-out winner in terms of customer support for its uses because they are available round the clock, 24/7. As for Wordpress, it has a community forum where questions can be asked. These questions tend to be answered by other users or volunteers.
• Customization: Wordpress is more flexible and this is because it uses open-source software which Weebly doesn't. This flexibility allows users to easily customize their websites the way they want it and how they want it.
WORDPRESS vs SQUARESPACE
• Ease of use: Both Wordpress and Squarespace are easy to use with the difference being in the process involved. With Wordpress, the changes to pages are made in the backend and previewed to see the changes made while Squarespace allows you to edit the content and view the changes as you make them.
• Templates: Deciding which trumps the other is based on what you are looking for because it becomes a toss between quality and quantity. Squarespace offers quality but limited templates while Wordpress offers numerous template from which you can choose from.
In conclusion, a website can be likened to a house. If the foundation of the house isn’t solid, whatever structure built on it will come crashing down, eventually and won’t serve the purpose it was built for.
This is the same with a website without a solid foundation - It won’t serve the purpose it was built for. That’s why we exist; to provide you with an affordable website with a solid foundation to better serve your business. Already have a project? Get started.
Scroll | published under The Octopod Agency.