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There’s so many kinds of content you can utilise for your brand. Photos, videos, graphics, blogs, copywriting and podcasts are only a few from the long list of content we can create, so it’s very easy to get a little overwhelmed, and perhaps make a few mistakes.

In a city like Melbourne, you're spoilt for choice on things to eat. We recently sat down with the minds behind the dynamic HWKR Food Centre to discuss how they help brands to forge their legacies.

The need for businesses to have their own website indisputable. The best way to look at is that a website can be likened to a house. If the foundation of the house isn’t solid, whatever structure is built on top will eventually come crashing down.

Search engines generate and direct targeted visitors who are interested in exactly what your website has to offer to your website. SEO is not an easy task and takes time. However, with the right push, you will get great results from minimum effort.

There is nothing as risky as entering into a business blind. To increase the odds of success, putting specific business strategies in place is an absolute necessity. You need to keep your business model current, as this is critical for long-term success.

Creativity is a fickle beast. On occasion, it lights the fires that burn beneath the surface to drive you to new artistic heights. Being able to think outside the box is one of the more important qualities to succeed creatively.

When it comes to creativity, the concept of cycles and epochs can’t be ignored. There’s a duality to the perception of the creative unknown. The key to unlocking the unknown future can be found in patterns from the past.